Is Fashion Customization Here To Stay?

Customization, or made to order apparel and accessories, is a growing segment of the fashion industry. In an effort to be more consumer centric, brands are finding that

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Why Aren’t Stores Treating Curvy Women Right?

Recently one of my followers, Lisa Banks of Lisa Kay Banks Designs read a post I wrote “The demise of the department stores”. She wrote me and stated’

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6 Tips for making your fashion website mobile friendly.

Let’s start with a confession. I don’t know how people shop on their smart phones. How can they see anything on those little screens? I have a big

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Is Your Sales Team Up to Snuff?

Let me start with a truth that needs to be said: Sales is a really tough job. Most people think they aren’t suited for it. They believe you

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The Compound Effect and The Fashion Industry

  I just read The Compound Effect by Darren Hardy – for the second time. You know you love a book when you read it multiple times. While

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That’s Your Fashion Website? Really?

This weekend I was at the Palisades Mall in Rockland County, NY. It’s one of the largest malls in the US, so you’d think they get lots of

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Fashion Entreprenuers and The Bright Shiny Penny Syndrome

How are you feeling? Be careful – there’s a nasty bug going around. One of the biggest issues I see new clients suffering from is what I call

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My Secret Recipe for a Successful & Affordable Fashion Photo Shoot

It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person.

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Why a Lonely Website is Inexcusable For a Fashion Brand

When the internet first came out you could pretty pretty much sit on your hands, and people would find you. But that’s not the case anymore. Nowadays, there

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How Consistently Should I Be Releasing New Products?

There’s nothing like good old reality to teach you important lessons. That’s why I like to write about things that come up with my clients. Lately two separate

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