Customization, or made to order apparel and accessories, is a growing segment of the fashion industry. In an effort to be more consumer centric, brands are finding that
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Why Aren’t Stores Treating Curvy Women Right?
Recently one of my followers, Lisa Banks of Lisa Kay Banks Designs read a post I wrote “The demise of the department stores”. She wrote me and stated’
6 Tips for making your fashion website mobile friendly.
Let’s start with a confession. I don’t know how people shop on their smart phones. How can they see anything on those little screens? I have a big
Is Your Sales Team Up to Snuff?
Let me start with a truth that needs to be said: Sales is a really tough job. Most people think they aren’t suited for it. They believe you
The Compound Effect and The Fashion Industry
I just read The Compound Effect by Darren Hardy – for the second time. You know you love a book when you read it multiple times. While
That’s Your Fashion Website? Really?
This weekend I was at the Palisades Mall in Rockland County, NY. It’s one of the largest malls in the US, so you’d think they get lots of
Fashion Entreprenuers and The Bright Shiny Penny Syndrome
How are you feeling? Be careful – there’s a nasty bug going around. One of the biggest issues I see new clients suffering from is what I call
My Secret Recipe for a Successful & Affordable Fashion Photo Shoot
It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person.
Why a Lonely Website is Inexcusable For a Fashion Brand
When the internet first came out you could pretty pretty much sit on your hands, and people would find you. But that’s not the case anymore. Nowadays, there
How Consistently Should I Be Releasing New Products?
There’s nothing like good old reality to teach you important lessons. That’s why I like to write about things that come up with my clients. Lately two separate
