My new favorite company is Amazon. And it’s not necessarily because I buy a lot from them (which I do), but because they are brilliant. They remind me
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Is Your Sales Team Up to Snuff?
Let me start with a truth that needs to be said: Sales is a really tough job. Most people think they aren’t suited for it. They believe you
The Compound Effect and The Fashion Industry
I just read The Compound Effect by Darren Hardy – for the second time. You know you love a book when you read it multiple times. While
That’s Your Fashion Website? Really?
This weekend I was at the Palisades Mall in Rockland County, NY. It’s one of the largest malls in the US, so you’d think they get lots of
Fashion Entreprenuers and The Bright Shiny Penny Syndrome
How are you feeling? Be careful – there’s a nasty bug going around. One of the biggest issues I see new clients suffering from is what I call
My Secret Recipe for a Successful & Affordable Fashion Photo Shoot
It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person.
Why a Lonely Website is Inexcusable For a Fashion Brand
When the internet first came out you could pretty pretty much sit on your hands, and people would find you. But that’s not the case anymore. Nowadays, there
How Consistently Should I Be Releasing New Products?
There’s nothing like good old reality to teach you important lessons. That’s why I like to write about things that come up with my clients. Lately two separate
Why Branding Is So Crucial For A Fashion Brand
We live in an era where branding is incredibly crucial to the success of your fashion brand. It is no longer just a business buzzword. It has become
Why Sales Reps Don’t Want To Talk With You When You’re A New Fashion Brand
Being new is fun! It also sucks. You are trying to find your own unique way, but sometimes it feels like no one takes you seriously. Especially independent
