Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
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How Long Does It Take To Create Buzz For Your Fashion Collection?
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
Structure and Systems: Running a Tight Ship
Running a tight ship in your business is paramount to being successful. The devil is in the details. By letting the details fall by the wayside you will
How much is too much? How to Establish Your Retail Pricing.
Establishing your retail pricing effectively is a key part of the retail success of you collection. So how do you decide what the suggested retails (MSRP –
20 Do’s and Don’ts of Branding Your Fashion Company
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to
Controlling Cash Flow For Small Fashion Businesses
Cash flow is a big concern for fashion businesses. The industry operates on a seasonal basis and all costs need to be paid before you ship. It is
What Is a Marketing Calendar And Why Is It Important?
A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to
5 Tips For Selling Your Fashion Brand To Retailers
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject
5 Questions To Ask When Hiring a Fashion Sales Rep
Hiring the right fashion sales reps can make the difference between success and little to no business booked. Like hiring anyone there is a right way and
Using Bloggers To Promote Your Brand
Using bloggers to promote your brand is a relatively inexpensive way to get your message out. According to Technorati, blogs rank among the top five “most trustworthy” sources
