According to The Economic Times: “Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user.
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Fashion Marketing and Price
Pricing can influence whether a consumer purchases a product. Although product price matters to a purchaser, it’s important to the seller as well. It takes a combination of
Fashion Marketing and Product Development
How does marketing effect product development? According to Phillip Kotler, Author and Professor of International Marketing; “Marketers influence demand by making the product appropriate, attractive, affordable, and easily
50 Famous Fashion Quotes
50 Famous Fashion Quotes: As Seen on Harpers Bazaar website. “One is never over-dressed or under-dressed with a Little Black Dress.” —Karl Lagerfeld “Before you leave the house,
3 Tips To Taking Care of Your Customers.
“There is only one boss, the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”. Sam
3 Advantages To Selling Your Brand Direct To Customers.
Why do many of the most successful brands have their own stores and online presence? Brands such as Michael Kors, Ralph Lauren, and Coach sell in almost
How To Grow Your Fashion Business Quickly.
This is going to sound really simplistic but the number one way to grow your business quickly is to spend most of your time on sales. As a
6 Ways To Get Your Collection To Market
You are a new business. You love your product and believe you are bringing something new to the market. The question then becomes “How do I get my
83% of All Start Up Companies Fail In the first year…Don’t Let It Be You!
Vibe Consulting and HumanB have developed a new program for new fashion brands. It is a comprehensive guaranteed to increase your chances of success. Click on the link
