I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject
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Never Underestimate the Power of Offline Marketing
Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an
5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do. There was a time when you just showed up and you could book business. That is
5 Things You Should Do Every Week To Grow Your Fashion Business
Consistent good habits and routines are pure gold in your life. Like working out 3 times a week or drinking 60 ounces of water a day. These habits
Are Trade Shows Worth Doing?
Depending on who you speak to trade shows are more important than ever or not relevant at all with many opinions in between. If you don’t show are
10 Tops Tips For A Successful Fashion Trade Show
I have been to countless fashion trade shows and on both sides of the table. I have observed many companies doing it right. Unfortunately most do not do
10 Traits of a Top Fashion Industry Salesperson
I find that people still believe that being a top salesperson means you need to be cut-throat or at the very least super aggressive. In fact many
Making Effective Sales Calls
With the advent of emails many salespeople have given up on calling prospects. Let’s face it, calling is hard. It’s one thing if someone rejects you by not
