There’s nothing like good old reality to teach you important lessons. That’s why I like to write about things that come up with my clients. Lately two separate
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Why Branding Is So Crucial For A Fashion Brand
We live in an era where branding is incredibly crucial to the success of your fashion brand. It is no longer just a business buzzword. It has become
Why Sales Reps Don’t Want To Talk With You When You’re A New Fashion Brand
Being new is fun! It also sucks. You are trying to find your own unique way, but sometimes it feels like no one takes you seriously. Especially independent
5 Ways To Use PR To Build Your Fashion Brand
These days it is all about branding. Branding, according to Entrepreneur Magazine, is a marketing strategy that involves creating a differentiated name and image — often using a
4 Direct To Consumer Business Models For Fashion Brands
I love the direct to consumer model. I suggest it to almost all my clients. The control you have over your presentation is a great reason. The
Why You Should Sell Your Fashion Line From Your Website
There are many reasons why you should sell your fashion line from your website. Let’s face it on line sales continue to grow at a significant rate.
When Should a New Fashion Brand Start a PR Campaign?
When should a new fashion brand start a PR campaign? This is a question that comes up with a lot of my start up clients. While there
Are Your Customers Fed Up With Bland, Boring Department Store Assortments?
Are your customers fed up with bland, boring department store assortments? During the first quarter, spending at the nation’s clothing and clothing accessories stores grew 2.7% on
Is Your Website Too Confusing!
Is Your Website Too Confusing! Can someone come to your site and know exactly who you are and what your product is? Do they know where to look?
What Can We Learn From Moncler?
What Can We Learn From Moncler? We know that the fashion industry is very competitive. We also know that business in general is tough because we read the
