Being new is fun! It also sucks. You are trying to find your own unique way, but sometimes it feels like no one takes you seriously. Especially independent
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Being new is fun! It also sucks. You are trying to find your own unique way, but sometimes it feels like no one takes you seriously. Especially independent
These days it is all about branding. Branding, according to Entrepreneur Magazine, is a marketing strategy that involves creating a differentiated name and image — often using a
I love the direct to consumer model. I suggest it to almost all my clients. The control you have over your presentation is a great reason. The
There are many reasons why you should sell your fashion line from your website. Let’s face it on line sales continue to grow at a significant rate.
When should a new fashion brand start a PR campaign? This is a question that comes up with a lot of my start up clients. While there
Are your customers fed up with bland, boring department store assortments? During the first quarter, spending at the nation’s clothing and clothing accessories stores grew 2.7% on
Is Your Website Too Confusing! Can someone come to your site and know exactly who you are and what your product is? Do they know where to look?
What Can We Learn From Moncler? We know that the fashion industry is very competitive. We also know that business in general is tough because we read the
Private label is when you produce product for a retailer or another brand under their name rather than your own brand name. Usually the margins on this business
I like to write about things my fashion entrepreneurs ask about. This week I was asked about how to have an awesome trunk show. Typically a