Private label is when you produce product for a retailer or another brand under their name rather than your own brand name. Usually the margins on this business
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5 Tips For How To Have An Awesome Trunk Show
I like to write about things my fashion entrepreneurs ask about. This week I was asked about how to have an awesome trunk show. Typically a
It Is Vital To Save Money For a Rainy Day
It is vital to save money for a rainy day…especially in the fashion business. There are so many peaks and valleys in our industry. The very nature of
A Bad Photo Can Kill Sales On Your Website!
I have worked with many catalogs and on line companies. From Neiman Marcus to Spiegel’s, and I know from experience that a bad photo can kill sales on
Why Too Many Product Categories Can Kill a New Brand
From my experience too many product categories can kill a new brand. I work with many start up fashion brands. One of the questions they always ask is:
How Personal Branding Can Build Sales For Your Fashion Company
Personal branding can build sales for your fashion company. Nowadays the face behind any given product, be that a blog, magazine or designer label, is just as important as
Are You Worried About Sales?
Are You Worried About Sales? When asked most fashion entrepreneurs say their number one concern is booking enough sales. However, many are so scared by it that they
Help! Sales On My New Fashion Brand Suck
Many of life’s failures are people who did not realize how close they were to success when they gave up. – Thomas Edison What do you do
Why Selling to Department Stores Might be Fatal for Your Fashion Brand
Are you ready to sell your fashion brand to department stores? If not selling to one might be fatal for your brand. Most fashion entrepreneurs dream of
What Do Fashion Business Marketers Do?
What do fashion industry marketer do? Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales. A
