Establishing your retail pricing effectively is a key part of the retail success of you collection. So how do you decide what the suggested retails (MSRP –
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Concentrating On High Value Activities
What do I mean when I say, concentrating on high value activities? Entrepreneurs have some bad habits. They know that they have to work hard. Yet sometimes
The Importance of Building Your Email List For Your Fashion Brand
Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when
20 Do’s and Don’ts of Branding Your Fashion Company
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to
Controlling Cash Flow For Small Fashion Businesses
Cash flow is a big concern for fashion businesses. The industry operates on a seasonal basis and all costs need to be paid before you ship. It is
What Is a Marketing Calendar And Why Is It Important?
A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to
5 Tips For Selling Your Fashion Brand To Retailers
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject
5 Questions To Ask When Hiring a Fashion Sales Rep
Hiring the right fashion sales reps can make the difference between success and little to no business booked. Like hiring anyone there is a right way and
Why A Soft Launch For Your Fashion Brand
I launched and ran the Jessica Simpson Outerwear line for 6 years. The first year I was in business was the second year Jessica Simpson was in
Never Underestimate the Power of Offline Marketing
Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an
