Many emerging designers contact me after a couple of years into their businesses. They start their businesses and then realize there is a lot they don’t know and
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6 Things Your Fashion Branding Must Have
Great fashion branding makes your collection more desirable to your audience. People have their go to brands that they like and seek them out when ready to shop.
6 BS Facts About Sales Everyone Thinks Are True (At Least Not For The Good Ones)
I am a salesperson, a rather good salesperson as a matter of fact. Unfortunately salespeople get a bad rap. People tend to think poorly of them and truthfully
How To Overcome Your Fear of Selling
I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling. Whether it is because they
The Critical Role That Branding Plays In Your Fashion Business
According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do. There was a time when you just showed up and you could book business. That is
5 Things You Should Do Every Week To Grow Your Fashion Business
Consistent good habits and routines are pure gold in your life. Like working out 3 times a week or drinking 60 ounces of water a day. These habits
Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we
Make Over Your Fashion Business in Four Steps
In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current
Snap Your Brand Into Success
Who would imagine that a ten second video is all a potential customer needs to decide to shop your business? Snapchat has been one of the top
