The most important thing you need to know about the fashion industry today is how important branding is. Branding is the practice of creating a name, symbol or design
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The Danger of Starting Your Fashion Brand Before You Do This First
For those who read my blogs you know I speak to potential clients all the time. Most of my blog ideas come from real issues that my clients
5 Tips You Should Know Before Starting a Fashion Business
Many emerging designers contact me after a couple of years into their businesses. They start their businesses and then realize there is a lot they don’t know and
6 Things Your Fashion Branding Must Have
Great fashion branding makes your collection more desirable to your audience. People have their go to brands that they like and seek them out when ready to shop.
6 BS Facts About Sales Everyone Thinks Are True (At Least Not For The Good Ones)
I am a salesperson, a rather good salesperson as a matter of fact. Unfortunately salespeople get a bad rap. People tend to think poorly of them and truthfully
How To Overcome Your Fear of Selling
I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling. Whether it is because they
The Critical Role That Branding Plays In Your Fashion Business
According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do. There was a time when you just showed up and you could book business. That is
5 Things You Should Do Every Week To Grow Your Fashion Business
Consistent good habits and routines are pure gold in your life. Like working out 3 times a week or drinking 60 ounces of water a day. These habits
Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we
