My Fashion Marketing Super Power!

Yesterday I was at a sales meeting for one of my clients.  The sales rep and I discussed increasing sales for this brand.  The brand sold great stores

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What You Need To Know About The Fashion Industry Today

The most important thing you need to know about the fashion industry today is how important branding is.  Branding is the  practice of creating a name, symbol or design

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Snap Your Brand Into Success

Who would imagine that a ten second video is all a potential customer needs to decide to shop your business?   Snapchat has been one of the top

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Is Your Social Media Telling A Story?

Have you ever noticed that some fashion brands post random photos or messages that mean nothing to the brand and have no cohesion?  It is as if they

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Using Social Media To Marketing Your Fashion Business

  Using social media to market your fashion business is very effective.  However how should you use social media?  Using it just for the sake of using it

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Advantages of Having a Niche Fashion Business

  I spoke with a client today who was questioning whether it was preferable to go after a niche fashion business or should she have a broader product

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