Creating sales for your fashion brand is one of the key activities for an entrepreneur. Whether you are doing the sales yourself or hiring someone there are certain steps
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Creating sales for your fashion brand is one of the key activities for an entrepreneur. Whether you are doing the sales yourself or hiring someone there are certain steps
I find most new fashion entrepreneurs are afraid of selling. They feel selling is sleazy. So much so that they spend lots of time working on their
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
What are the 5 Things To Look For When Hiring An Independent Fashion Sales Rep? A good fashion sales rep can make a big difference in your
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
What do I mean when I say, concentrating on high value activities? Entrepreneurs have some bad habits. They know that they have to work hard. Yet sometimes
Cash flow is a big concern for fashion businesses. The industry operates on a seasonal basis and all costs need to be paid before you ship. It is
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject
I launched and ran the Jessica Simpson Outerwear line for 6 years. The first year I was in business was the second year Jessica Simpson was in