Creating sales for your fashion brand is one of the key activities for an entrepreneur. Whether you are doing the sales yourself or hiring someone there are certain steps
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The Secret of Selling Without Feeling Sleazy
I find most new fashion entrepreneurs are afraid of selling. They feel selling is sleazy. So much so that they spend lots of time working on their
10 Ways To Build Brand Loyalty With Your Store Buyers
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
5 Things To Look For When Hiring An Independent Fashion Sales Rep
What are the 5 Things To Look For When Hiring An Independent Fashion Sales Rep? A good fashion sales rep can make a big difference in your
My Fashion Marketing Super Power!
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
How Long Does It Take To Create Buzz For Your Fashion Collection?
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
Concentrating On High Value Activities
What do I mean when I say, concentrating on high value activities? Entrepreneurs have some bad habits. They know that they have to work hard. Yet sometimes
Controlling Cash Flow For Small Fashion Businesses
Cash flow is a big concern for fashion businesses. The industry operates on a seasonal basis and all costs need to be paid before you ship. It is
5 Tips For Selling Your Fashion Brand To Retailers
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject
Why A Soft Launch For Your Fashion Brand
I launched and ran the Jessica Simpson Outerwear line for 6 years. The first year I was in business was the second year Jessica Simpson was in