Structure and Systems: Running a Tight Ship

Running a tight ship in your business is paramount to being successful.  The devil is in the details.  By letting the details fall by the wayside you will

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Fashion Business Start Ups – Tip Number Eight

Tip number eight – Make sure you messaging is consistent across all channels.  Have you ever seen a TV ad and you knew who the company was even

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Why you should aways do a competitive analysis for your brand.

According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of

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Start-up Success Through Screen and Store

It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing success of online sales

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22 Tips To Start Building A fashion business You Always Wanted

I know that if you are reading this you have always dreamed of having a fashion business.  Yet, for some reason you went into another field.  Maybe your

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What Keeps You Up At Night (In Your Fashion Business)?

I recently asked my audience what keeps them up at night in their fashion business.  The overwhelming answer was sales.  They either didn’t have enough or in some

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5 Ways To Increase Traffic To Your Site

One of the big concerns for my clients has been building traffic to their website.  Either they are just starting out or do not know where to begin.

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Do You Dream of Having a Fashion Business?

Many of my subscribers have fashion businesses.  However there are a few that just have a dream. They always wanted to be in the industry but for some

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3 Habits of Highly Effective Fashion Entrepreneurs

Fashion Entrepreneurs are a special breed. They tend to think creatively, they thrive on chaos,  they have total faith in their products. And chances are they haven’t had

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Should I Start a Fashion Business?

“Fashion is a $1.2 trillion global industry, with more than $250 billion spent annually on fashion in the United States, according to industry analysts. Fashion and apparel industries

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