I have been in the fashion industry more years then I want to admit (I also don’t want to tell you how old I am). Through the years
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- Author: Maria Pesin
Make Over Your Fashion Business in Four Steps
In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current
Snap Your Brand Into Success
Who would imagine that a ten second video is all a potential customer needs to decide to shop your business? Snapchat has been one of the top
The Importance of Staying True To Your Brand
As a consultant in the fashion industry I meet many emerging designers. The first question I ask when I speak to them is “who is your customer?” They
Do Companies Really Mean It When They Say They Are Committed to Excellent Service
I really like the success guru Darren Hardy, author of the Compound Effect. Or at least I did. I bought a program of his that I though seemed
Major Changes At Burberrys
Burberry was founded in 1856, making it a staple in our closet for generations. Where would fashion be today without those trench coats? The departure of the president,
Kate Spade Bought Out By Coach
It’s time to start making our holiday wish list and every woman has put a designer purse at the top of that list. One of our favorite
BJ Wilson, Can She Rescue Your Retail Business?
BJ Wilson and Company, a professional wardrobe-consulting firm, started up in Fort Worth, Texas, in 1983. The company also offers services in personal styling, special event styling, personal
Is The Fashion Customer Getting Bored With Dressing Too Casually?
You know that feeling when you dress up for an important business meeting, a wedding, a first date? You put on that dress and heels, or a sports
Five Qualities a Successful Fashion Entrepreneur Has
Sometimes I think of Entrepreneurs as being a breed apart from most people. I talk to many and they say things like, “I feel like I was meant
