How does marketing effect product development? According to Phillip Kotler, Author and Professor of International Marketing; “Marketers influence demand by making the product appropriate, attractive, affordable, and easily
Marketing in the fashion industry is the action or business of promoting and selling products or services. In the classroom students are taught the 4P’s of marketing; product,
“There is only one boss, the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”. Sam
The world is changing. And it is changing for the better. People from all over the world are trying to live their lives in ethical ways. They are
What is a meaningful brand? Quite simply it is a brand that has significance. It’s one thing to have a brand name that people are able to
Why do many of the most successful brands have their own stores and online presence? Brands such as Michael Kors, Ralph Lauren, and Coach sell in almost
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked
With the advent of emails many salespeople have given up on calling prospects. Let’s face it, calling is hard. It’s one thing if someone rejects you by not
This is going to sound really simplistic but the number one way to grow your business quickly is to spend most of your time on sales. As a
You are a new business. You love your product and believe you are bringing something new to the market. The question then becomes “How do I get my
