Once upon a time I was married to a stock broker.
I know it sounds like the beginning of a bad joke, but it’s true! One thing he would tell me is that when everyone is excited about the market, that is when the NASDAQ is about to go down. Like Warren Buffet says, “the time to buy is when everyone else wants to sell.” When everyone wants in, the smart money starts to take their money out – in order to capture profits.
While I wouldn’t say fashion cycles are exactly the same as the stock market, there are some similarities. When a trend is being bought by everyone and their mother, we know that it’s about to start fading.
Right now we are going to start seeing that with Athleisure. I mean they are putting the word in the dictionary soon for goodness sake.
Athleisure product is everywhere and every major brand from Tory Burch to Calvin Klein is now doing some kind of performance/casual brand.
Of course they all look the same.
One of the biggest fails of our industry is the way we copy things to death without having a unique point of view. Don’t you think wearing yoga pants every day is getting boring?
Aren’t we jonesing for a fabulous skirt with a cool pair of pumps?
Industry site the Robin Report predicts that athleisure “is rolling over for fall and its growth rate will dramatically slow, and then stall out”.
I don’t believe that this trend will ever fully end. The American people love casual dressing so this kind of apparel will leave the realm of trend and become a staple category just like jeans did.
However, I think the next trend is going to be a bit more dressed up.
And I for one am glad.
It will be fun, new, and, fresh. Isn’t that what fashion is about…change?