Make sure your fashion brand is awesome if you want to create a great business. Mediocre or even just ok doesn’t cut it anymore. It used to be
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What is a ‘brand experience’?
What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact
Using Social Media To Marketing Your Fashion Business
Using social media to market your fashion business is very effective. However how should you use social media? Using it just for the sake of using it
What Is The Difference Between Marketing And Sales?
The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to
Ready, Fire, Aim And The Fashion Entrepreneur
“Ready, Fire, Aim” is the title of a book by Michael Masterson. Traditionally the term is ready, aim, fire. Ready was where you prepared, aim is where
Success Begins With A State of Mind
Success begins with a state of mind, so if you want to be successful start thinking of yourself as successful. The fashion industry is tough to break into
Attention Fashion Entreprenuers: Sales Is Your Most Important Activity
Recently a client told me they didn’t have the manpower for sales. Yikes! They really thought that. What they missed is that sales is their most important activity.
Don’t Wish It Were Easier, Wish You Were Better
“Don’t wish it were easier, wish you were better.” was said by Jim Rohn. Emanuel James “Jim” Rohn was an American entrepreneur, author and motivational speaker. His rags
“Insider Secrets To Creating Sales For Your Fashion Brand”
Announcing New 6 Week Group Coaching Program Selling is one of the most important skills an Entrepreneur will ever develop. Even though selling is a critical skill most
Why Pinterest Is Great For Marketing Fashion Brands
Pinterest is a great place to advertise and market your fashion brand, connect with existing customers and find newer ones. The fashion consumer is very visual and
