Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
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Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
Establishing your retail pricing effectively is a key part of the retail success of you collection. So how do you decide what the suggested retails (MSRP –
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to
Cash flow is a big concern for fashion businesses. The industry operates on a seasonal basis and all costs need to be paid before you ship. It is
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject
Hiring the right fashion sales reps can make the difference between success and little to no business booked. Like hiring anyone there is a right way and
Using bloggers to promote your brand is a relatively inexpensive way to get your message out. According to Technorati, blogs rank among the top five “most trustworthy” sources
It’s true not everyone puts together a business plan before they start a business. I have a good friend who is also a very successful businesswomen and she
I launched and ran the Jessica Simpson Outerwear line for 6 years. The first year I was in business was the second year Jessica Simpson was in
Fashion business startups business tip number 11 – Fully develop your brand concept. This one is kind of obvious. Unfortunately it is not always done properly before an