Promotion is what you think of when you hear the words Fashion Marketing. There are so many ways to get your story out these days with the advent
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Fashion Marketing and Place (Methods of Distribution)
According to The Economic Times: “Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user.
Fashion Marketing and Price
Pricing can influence whether a consumer purchases a product. Although product price matters to a purchaser, it’s important to the seller as well. It takes a combination of
Fashion Marketing and Product Development
How does marketing effect product development? According to Phillip Kotler, Author and Professor of International Marketing; “Marketers influence demand by making the product appropriate, attractive, affordable, and easily
Marketing and The Fashion Industry
Marketing in the fashion industry is the action or business of promoting and selling products or services. In the classroom students are taught the 4P’s of marketing; product,
3 Tips To Taking Care of Your Customers.
“There is only one boss, the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”. Sam
Is Having Good Values Enough To Attract Customers?
The world is changing. And it is changing for the better. People from all over the world are trying to live their lives in ethical ways. They are
Why Telling Your Story Is Important For Your Fashion Business
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked
