What is crowdfunding? The Internet is a place of infinite possibility. It’s a place of connecting with others on social media, e-commerce sites, and more recently crowdfunding sites.
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Starting a Fashion Brand: First Things First
The Fashion Industry is filled with opportunity and promise. While breaking into the Fashion Industry can seem intimidating, it can be both personally and financially rewarding. However, there
Trendsetters: Trade Show Season
Trade shows are an efficient way for industry professionals to come together whether they are showing a product or purchasing a product. They are held worldwide in cities
LATEST FASHION AND BRANDING TRENDS 2019
This article was written by Junaid Ali Qureshi for Vibe Consulting. Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for emerging tech marketing and ecommerce development.
Why Telling Your Story Is Important For Your Fashion Business
Telling your story is important for your fashion business. Once I was at a trade show one day shopping for product to sell in my shoe and accessory
Creating The Brand Experience For a Fashion Company
In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this
My Fashion Marketing Super Power!
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
Structure and Systems: Running a Tight Ship
Running a tight ship in your business is paramount to being successful. The devil is in the details. By letting the details fall by the wayside you will
Why A Soft Launch For Your Fashion Brand
I launched and ran the Jessica Simpson Outerwear line for 6 years. The first year I was in business was the second year Jessica Simpson was in
Never Underestimate the Power of Offline Marketing
Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an