Fashion Entrepreneurs are a special breed. They tend to think creatively, they thrive on chaos, they have total faith in their products. And chances are they haven’t had
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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)
Sales is the lifeblood of our industry. No order… no income…no business. You work hard to create a fabulous line, your prices are right, you sent emails announcing
What You Need To Know About The Fashion Industry Today
The most important thing you need to know about the fashion industry today is how important branding is. Branding is the practice of creating a name, symbol or design
The Danger of Starting Your Fashion Brand Before You Do This First
For those who read my blogs you know I speak to potential clients all the time. Most of my blog ideas come from real issues that my clients
Should I Start a Fashion Business?
“Fashion is a $1.2 trillion global industry, with more than $250 billion spent annually on fashion in the United States, according to industry analysts. Fashion and apparel industries
5 Tips You Should Know Before Starting a Fashion Business
Many emerging designers contact me after a couple of years into their businesses. They start their businesses and then realize there is a lot they don’t know and
How To Move Beyond Chaos in Your Fashion Business
I spoke with a new client today. She was feeling very overwhelmed by all she knew she had to do to start and run her business. Part of
6 Things Your Fashion Branding Must Have
Great fashion branding makes your collection more desirable to your audience. People have their go to brands that they like and seek them out when ready to shop.
How To Overcome Your Fear of Selling
I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling. Whether it is because they
The Critical Role That Branding Plays In Your Fashion Business
According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
