I love the direct to consumer model. I suggest it to almost all my clients. The control you have over your presentation is a great reason. The
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When Should a New Fashion Brand Start a PR Campaign?
When should a new fashion brand start a PR campaign? This is a question that comes up with a lot of my start up clients. While there
What Can We Learn From Moncler?
What Can We Learn From Moncler? We know that the fashion industry is very competitive. We also know that business in general is tough because we read the
What Is A Fashion Entrepreneurs 2 Most Important Commodities?
What is a fashion entrepreneurs 2 most important commodities? Time and Money! When you have your own business you want to do everything you can to
Why Too Many Product Categories Can Kill a New Brand
From my experience too many product categories can kill a new brand. I work with many start up fashion brands. One of the questions they always ask is:
How Personal Branding Can Build Sales For Your Fashion Company
Personal branding can build sales for your fashion company. Nowadays the face behind any given product, be that a blog, magazine or designer label, is just as important as
Are You Worried About Sales?
Are You Worried About Sales? When asked most fashion entrepreneurs say their number one concern is booking enough sales. However, many are so scared by it that they
Do Designers Dictate Fashion
Do designers dictate fashion? Nobody really dictates fashion. I think a lot of people believe that designers have a kind of sixth sense about clothing and pull
