There is power in focus for fashion entrepreneurs because a lack of focus leads to scattered resources. Focus involves the ability to pay attention to things that will
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When Should a New Fashion Brand Start a PR Campaign?
When should a new fashion brand start a PR campaign? This is a question that comes up with a lot of my start up clients. While there
Are Your Customers Fed Up With Bland, Boring Department Store Assortments?
Are your customers fed up with bland, boring department store assortments? During the first quarter, spending at the nation’s clothing and clothing accessories stores grew 2.7% on
Is Your Website Too Confusing!
Is Your Website Too Confusing! Can someone come to your site and know exactly who you are and what your product is? Do they know where to look?
What Can We Learn From Moncler?
What Can We Learn From Moncler? We know that the fashion industry is very competitive. We also know that business in general is tough because we read the
5 Tips For How To Have An Awesome Trunk Show
I like to write about things my fashion entrepreneurs ask about. This week I was asked about how to have an awesome trunk show. Typically a
A Bad Photo Can Kill Sales On Your Website!
I have worked with many catalogs and on line companies. From Neiman Marcus to Spiegel’s, and I know from experience that a bad photo can kill sales on
Why Too Many Product Categories Can Kill a New Brand
From my experience too many product categories can kill a new brand. I work with many start up fashion brands. One of the questions they always ask is:
How Personal Branding Can Build Sales For Your Fashion Company
Personal branding can build sales for your fashion company. Nowadays the face behind any given product, be that a blog, magazine or designer label, is just as important as
What Do Fashion Business Marketers Do?
What do fashion industry marketer do? Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales. A
