Is Your Website Too Confusing! Can someone come to your site and know exactly who you are and what your product is? Do they know where to look?
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What Can We Learn From Moncler?
What Can We Learn From Moncler? We know that the fashion industry is very competitive. We also know that business in general is tough because we read the
5 Tips For How To Have An Awesome Trunk Show
I like to write about things my fashion entrepreneurs ask about. This week I was asked about how to have an awesome trunk show. Typically a
A Bad Photo Can Kill Sales On Your Website!
I have worked with many catalogs and on line companies. From Neiman Marcus to Spiegel’s, and I know from experience that a bad photo can kill sales on
Why Too Many Product Categories Can Kill a New Brand
From my experience too many product categories can kill a new brand. I work with many start up fashion brands. One of the questions they always ask is:
How Personal Branding Can Build Sales For Your Fashion Company
Personal branding can build sales for your fashion company. Nowadays the face behind any given product, be that a blog, magazine or designer label, is just as important as
What Do Fashion Business Marketers Do?
What do fashion industry marketer do? Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales. A
Ralph Lauren: A Success Story by Nicole Caropolo
The fashion industry has several iconic designers that are seen as prime examples of successful high-end fashion brands, and Ralph Lauren is one of those successes. Ralph Lauren,
Creating A Modern Luxury Brand Experience
A friend and I were speaking today. She was telling me about a new company she discovered called Shinola Detroit. They started by opening a watch factory
Weatherproofing Your Fashion Business
“More Than 5,900 Daily Records Broken as Pre-Christmas Warm Wave Engulfs East, Midwest, South,” was one of the headlines on the weather.com site today. In fact it
