This article was written by Junaid Ali Qureshi for Vibe Consulting. Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for emerging tech marketing and ecommerce development.
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This article was written by Junaid Ali Qureshi for Vibe Consulting. Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for emerging tech marketing and ecommerce development.
Telling your story is important for your fashion business. Once I was at a trade show one day shopping for product to sell in my shoe and accessory
How will you decide the price level of your fashion line? This is a major question to answer when you first start your fashion line. It is the
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
Should new fashion brands do trade shows? There is a lot of conversation about whether trade shows are still relevant. We know that traffic is down and
In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
Establishing your retail pricing effectively is a key part of the retail success of you collection. So how do you decide what the suggested retails (MSRP –
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to
A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to