Why you should aways do a competitive analysis for your brand.

According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of

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Fashion Business Start Ups-Tip Number Two

This weeks tip for fashion business owners is: Focus! Focus! Focus! This is part of all my conversations with my clients.  Many entrepreneurs have what I call the

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Do You Feel Stuck In Your Fashion Business?

I speak to a lot of business owners.  They start out gung ho and ready to conquer the world.  But after a year or two they aren’t getting

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How To Start a Fashion Business For Less than $10,000

So many entrepreneurs but not enough money to get started in the fashion business of your dreams.  But, what if you can start with $10,000 or less?  Would

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5 Ways You Can Turn Your Fashion Business Into a Success

In order to have a successful fashion business you have to make a profit.  Depending on your goals you will determine how much profit you feel you need

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Start-up Success Through Screen and Store

It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing success of online sales

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22 Tips To Start Building A fashion business You Always Wanted

I know that if you are reading this you have always dreamed of having a fashion business.  Yet, for some reason you went into another field.  Maybe your

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5 Things To Look For When Hiring A Sales Rep

Independent sales reps are business owners just like you.  While they do work for you they are not employees but more like partners that work closely with you

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What Keeps You Up At Night (In Your Fashion Business)?

I recently asked my audience what keeps them up at night in their fashion business.  The overwhelming answer was sales.  They either didn’t have enough or in some

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5 Ways To Increase Traffic To Your Site

One of the big concerns for my clients has been building traffic to their website.  Either they are just starting out or do not know where to begin.

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