You’ve dreamed of being in the fashion business your whole life. But, things happen and you never did it. Maybe your parents talked you out of it and
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You’ve dreamed of being in the fashion business your whole life. But, things happen and you never did it. Maybe your parents talked you out of it and
Fashion Entrepreneurs are a special breed. They tend to think creatively, they thrive on chaos, they have total faith in their products. And chances are they haven’t had
Sales is the lifeblood of our industry. No order… no income…no business. You work hard to create a fabulous line, your prices are right, you sent emails announcing
The most important thing you need to know about the fashion industry today is how important branding is. Branding is the practice of creating a name, symbol or design
Great fashion branding makes your collection more desirable to your audience. People have their go to brands that they like and seek them out when ready to shop.
According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
Moda, Magic, Coterie, Project, so many shows and so expensive to do. There was a time when you just showed up and you could book business. That is
Consistent good habits and routines are pure gold in your life. Like working out 3 times a week or drinking 60 ounces of water a day. These habits
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we
Who would imagine that a ten second video is all a potential customer needs to decide to shop your business? Snapchat has been one of the top