The Rise of Micro Influencers In The Fashion Industry

As a fashion business owner, you’ve might have heard about micro influencers and wonder what they are. Your undoubtably know that reaching out to influencers is a good marketing

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As clear as a London morning in October…

Tony Robbins talks about crippling self doubt. Frank Kern talks about feeling overwhelmed. Most professional coaches talk about listening to those dastardly vile automatic thoughts. But in the

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How To Create a Million Dollar Fashion Business

Since I have done this several times I will speak from my own experience.  Having a million dollar or multi million business when run right makes money.  And

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The Quickest & Easiest Way To Start a Fashion Business

You’ve dreamed of being in the fashion business your whole life.  But, things happen and you never did it.  Maybe your parents talked you out of it and

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3 Habits of Highly Effective Fashion Entrepreneurs

Fashion Entrepreneurs are a special breed. They tend to think creatively, they thrive on chaos,  they have total faith in their products. And chances are they haven’t had

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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)

Sales is the lifeblood of our industry.  No order… no income…no business.  You work hard to create a fabulous line, your prices are right, you sent emails announcing

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What You Need To Know About The Fashion Industry Today

The most important thing you need to know about the fashion industry today is how important branding is.  Branding is the  practice of creating a name, symbol or design

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6 Things Your Fashion Branding Must Have

Great fashion branding makes your collection more desirable to your audience.  People have their go to brands that they like and seek them out when ready to shop.

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The Critical Role That Branding Plays In Your Fashion Business

According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .

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5 Steps To Prepare For a Fashion Trade Show

Moda, Magic, Coterie, Project, so many shows and so expensive to do.  There was a time when you just showed up and you could book business.  That is

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