The Quickest & Easiest Way To Start a Fashion Business

You’ve dreamed of being in the fashion business your whole life.  But, things happen and you never did it.  Maybe your parents talked you out of it and

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3 Habits of Highly Effective Fashion Entrepreneurs

Fashion Entrepreneurs are a special breed. They tend to think creatively, they thrive on chaos,  they have total faith in their products. And chances are they haven’t had

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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)

Sales is the lifeblood of our industry.  No order… no income…no business.  You work hard to create a fabulous line, your prices are right, you sent emails announcing

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What You Need To Know About The Fashion Industry Today

The most important thing you need to know about the fashion industry today is how important branding is.  Branding is the  practice of creating a name, symbol or design

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6 Things Your Fashion Branding Must Have

Great fashion branding makes your collection more desirable to your audience.  People have their go to brands that they like and seek them out when ready to shop.

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The Critical Role That Branding Plays In Your Fashion Business

According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .

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5 Steps To Prepare For a Fashion Trade Show

Moda, Magic, Coterie, Project, so many shows and so expensive to do.  There was a time when you just showed up and you could book business.  That is

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5 Things You Should Do Every Week To Grow Your Fashion Business

Consistent good habits and routines are pure gold in your life.  Like working out 3 times a week or drinking 60 ounces of water a day.  These habits

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Pop Into a Pop-Up Shop

A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we

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Snap Your Brand Into Success

Who would imagine that a ten second video is all a potential customer needs to decide to shop your business?   Snapchat has been one of the top

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