I recently asked my audience what keeps them up at night in their fashion business. The overwhelming answer was sales. They either didn’t have enough or in some
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10 Reasons You Didn’t Get The Order (For Your Fashion Collection)
Sales is the lifeblood of our industry. No order… no income…no business. You work hard to create a fabulous line, your prices are right, you sent emails announcing
6 BS Facts About Sales Everyone Thinks Are True (At Least Not For The Good Ones)
I am a salesperson, a rather good salesperson as a matter of fact. Unfortunately salespeople get a bad rap. People tend to think poorly of them and truthfully
How To Overcome Your Fear of Selling
I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling. Whether it is because they
5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do. There was a time when you just showed up and you could book business. That is
5 Things You Should Do Every Week To Grow Your Fashion Business
Consistent good habits and routines are pure gold in your life. Like working out 3 times a week or drinking 60 ounces of water a day. These habits
Should your Fashion Business Go “Seasonless”?
My goodness, is spring already here? Wasn’t it snowing a couple of days ago? The weather is so strange. It seems winter is later and spring is earlier
4 Direct To Consumer Business Models For Fashion Brands
I love the direct to consumer model. I suggest it to almost all my clients. The control you have over your presentation is a great reason. The
Sales – It Takes Time
Sales – It takes time. I repeat the title because it is an important fact of life. I have run companies in the fashion industry for 25
What Is The Difference Between Marketing And Sales?
The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to