A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to
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5 Tips For Selling Your Fashion Brand To Retailers
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject
Why Google Analytics Is Important For Your Fashion Business
When I first speak to a new client I find that they don’t always have Google Analytics set up. And if they do they rarely look at
Why A Soft Launch For Your Fashion Brand
I launched and ran the Jessica Simpson Outerwear line for 6 years. The first year I was in business was the second year Jessica Simpson was in
Never Underestimate the Power of Offline Marketing
Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an
Fashion Business Start Ups-Tip Number 11
Fashion business startups business tip number 11 – Fully develop your brand concept. This one is kind of obvious. Unfortunately it is not always done properly before an
Fashion Business Start Ups-Tip Number 10
Fashion Business Start Ups – Tip number 10 – The importance of cash flow. What is ‘Cash Flow’? According to Investopedia.com “Cash flow is the net amount of cash
Fashion Business Start Ups – Tip Number Nine
Fashion business start up — tip number nine, treat your employees like gold. I try to write about things that come up in my day to day consulting
Improve Your Time Management Skills And Your Business Will Grow
Improving your time management skills will make big improvements to the growth of your business. It is the difference in being productive and not. Remember the 20/80 rule. Which
Fashion Business Start Ups – Tip Number Eight
Tip number eight – Make sure you messaging is consistent across all channels. Have you ever seen a TV ad and you knew who the company was even
