Tip number eight – Make sure you messaging is consistent across all channels. Have you ever seen a TV ad and you knew who the company was even
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Why you should aways do a competitive analysis for your brand.
According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of
Start-up Success Through Screen and Store
It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing success of online sales
22 Tips To Start Building A fashion business You Always Wanted
I know that if you are reading this you have always dreamed of having a fashion business. Yet, for some reason you went into another field. Maybe your
What Keeps You Up At Night (In Your Fashion Business)?
I recently asked my audience what keeps them up at night in their fashion business. The overwhelming answer was sales. They either didn’t have enough or in some
5 Ways To Increase Traffic To Your Site
One of the big concerns for my clients has been building traffic to their website. Either they are just starting out or do not know where to begin.
Do You Dream of Having a Fashion Business?
Many of my subscribers have fashion businesses. However there are a few that just have a dream. They always wanted to be in the industry but for some
3 Habits of Highly Effective Fashion Entrepreneurs
Fashion Entrepreneurs are a special breed. They tend to think creatively, they thrive on chaos, they have total faith in their products. And chances are they haven’t had
Should I Start a Fashion Business?
“Fashion is a $1.2 trillion global industry, with more than $250 billion spent annually on fashion in the United States, according to industry analysts. Fashion and apparel industries
What You Don’t Know About Sales May Hurt Your Fashion Business
A lot of emerging designers are very creative but have no clue about sales. They work really hard on their brand and their product but they are so
