Is Your Social Media Telling A Story?

Have you ever noticed that some fashion brands post random photos or messages that mean nothing to the brand and have no cohesion?  It is as if they

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Does Making Ethical Fashion Impact Your Sales?

First off, what exactly is ethically produced fashion. According to Ethical Fashion Forum “ethical fashion represents an approach to the design, sourcing and manufacture of clothing which maximizes

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5 Ways To Increase Your Fashion Business Sales?

Fashion entrepreneurs have one thing in common.  They always seek to grow their businesses.  They see themselves as a major brand and rightfully so.  While they may not

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The Value of Setting Goals For Your Fashion Brand

It seems to me that new entrepreneurs are afraid of setting goals for their business.  They have no idea what their goals should be; so they either don’t

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How To Create a Million Dollars business In The Fashion Industry

I have created several multi million dollars businesses in the fashion industry.  The key to their growth,was success at retail.  The bottom line is the stores that did

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Is Your Fashion Business In A Slump?

I have seen a lot of business startups that have had consistent success and growth over many years.  The trends change and they find their businesses stagnating, or

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Should You Start A Fashion Brand If You Have No Experience?

I am of the belief that no you shouldn’t.  This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for

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The 5 Challenges A Fashion Entrepreneur Faces

Let’s face it, running your own business is tough.  It is especially tough in the Fashion Industry.  Business is stagnant and stores are closing.  Yet, no one is

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5 Tips On Creating A Stunning Lookbook

  These days a look book is crucial for a fashion brand.  It has become the essential communication tool for marketing your company.   If you don’t know

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5 Clues Your Sales Team Is Not Up To Snuff

Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that

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