Start-up Success Through Screen and Store

It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing success of online sales

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The Death Of a Fashion Business And How To Avoid It

Though I have had many successes launching and building multi million dollar businesses, I have had one failure.  Sometimes you learn more from your failures than you do

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22 Tips To Start Building A fashion business You Always Wanted

I know that if you are reading this you have always dreamed of having a fashion business.  Yet, for some reason you went into another field.  Maybe your

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5 Things To Look For When Hiring A Sales Rep

Independent sales reps are business owners just like you.  While they do work for you they are not employees but more like partners that work closely with you

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What Keeps You Up At Night (In Your Fashion Business)?

I recently asked my audience what keeps them up at night in their fashion business.  The overwhelming answer was sales.  They either didn’t have enough or in some

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5 Ways To Increase Traffic To Your Site

One of the big concerns for my clients has been building traffic to their website.  Either they are just starting out or do not know where to begin.

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5 Steps To Stay Motivated When Things Aren’t Working Out In Your Fashion Business

Let’s face it.  Things go wrong.  Especially when you are in the beginning stages.  But, when things aren’t working out, and you are frustrated with your progress than

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The Rise of Micro Influencers In The Fashion Industry

As a fashion business owner, you’ve might have heard about micro influencers and wonder what they are. Your undoubtably know that reaching out to influencers is a good marketing

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