What You Don’t Know About Sales May Hurt Your Fashion Business

A lot of emerging designers are very creative but have no clue about sales.  They work really hard on their brand and their product but they are so

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6 Mistakes Great Leaders Never Make

Everyone makes mistakes.  Even the greatest leaders ever make them.  But, great leaders don’t hide their mistakes or blame them on someone else.  Nor do they run from

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5 Steps To Prepare For a Fashion Trade Show

Moda, Magic, Coterie, Project, so many shows and so expensive to do.  There was a time when you just showed up and you could book business.  That is

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5 Things You Should Do Every Week To Grow Your Fashion Business

Consistent good habits and routines are pure gold in your life.  Like working out 3 times a week or drinking 60 ounces of water a day.  These habits

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Pop Into a Pop-Up Shop

A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we

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10 Myths About The Fashion Industry

I have been in the fashion industry more years then I want to admit (I also don’t want to tell you how old I am).  Through the years

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Make Over Your Fashion Business in Four Steps

  In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current

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Snap Your Brand Into Success

Who would imagine that a ten second video is all a potential customer needs to decide to shop your business?   Snapchat has been one of the top

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The Importance of Staying True To Your Brand

As a consultant in the fashion industry I meet many emerging designers.  The first question I ask when I speak to them is “who is your customer?”  They

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Do Companies Really Mean It When They Say They Are Committed to Excellent Service

I really like the success guru Darren Hardy, author of the Compound Effect.  Or at least I did.  I bought a program of his  that I though seemed

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