Independent sales reps are business owners just like you. While they do work for you they are not employees but more like partners that work closely with you
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What Keeps You Up At Night (In Your Fashion Business)?
I recently asked my audience what keeps them up at night in their fashion business. The overwhelming answer was sales. They either didn’t have enough or in some
How To Create a Million Dollar Fashion Business
Since I have done this several times I will speak from my own experience. Having a million dollar or multi million business when run right makes money. And
5 Quick Tips On Cash Flow In Your Fashion Business
Managing finances in our business has its special challenges. One of the biggest is money comes in at certain times of the year and goes out at different
10 Reasons You Didn’t Get The Order (For Your Fashion Collection)
Sales is the lifeblood of our industry. No order… no income…no business. You work hard to create a fabulous line, your prices are right, you sent emails announcing
6 BS Facts About Sales Everyone Thinks Are True (At Least Not For The Good Ones)
I am a salesperson, a rather good salesperson as a matter of fact. Unfortunately salespeople get a bad rap. People tend to think poorly of them and truthfully
How To Overcome Your Fear of Selling
I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling. Whether it is because they
The Critical Role That Branding Plays In Your Fashion Business
According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
What You Don’t Know About Sales May Hurt Your Fashion Business
A lot of emerging designers are very creative but have no clue about sales. They work really hard on their brand and their product but they are so
5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do. There was a time when you just showed up and you could book business. That is