What You Don’t Know About Sales May Hurt Your Fashion Business

A lot of emerging designers are very creative but have no clue about sales.  They work really hard on their brand and their product but they are so

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5 Steps To Prepare For a Fashion Trade Show

Moda, Magic, Coterie, Project, so many shows and so expensive to do.  There was a time when you just showed up and you could book business.  That is

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5 Things You Should Do Every Week To Grow Your Fashion Business

Consistent good habits and routines are pure gold in your life.  Like working out 3 times a week or drinking 60 ounces of water a day.  These habits

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Pop Into a Pop-Up Shop

A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we

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Snap Your Brand Into Success

Who would imagine that a ten second video is all a potential customer needs to decide to shop your business?   Snapchat has been one of the top

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Do Companies Really Mean It When They Say They Are Committed to Excellent Service

I really like the success guru Darren Hardy, author of the Compound Effect.  Or at least I did.  I bought a program of his  that I though seemed

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Decrease Automation, Increase Retail Customer Satisfaction

I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to

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Are you selling enough brick and mortar stores?

I recently read a statistic stated by Manhattan Associates that… “Online retailers have seen sales decrease by as much as 23 percent in zip codes where physical stores close.”

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5 Ways To Increase Your Fashion Business Sales?

Fashion entrepreneurs have one thing in common.  They always seek to grow their businesses.  They see themselves as a major brand and rightfully so.  While they may not

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How Do You Know If Your Fashion Brand Is Really Good?

One of the worst situations I have to deal with is speaking with new brands who truly believe their collection is far superior to the reality.  I am

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