I am a salesperson, a rather good salesperson as a matter of fact. Unfortunately salespeople get a bad rap. People tend to think poorly of them and truthfully
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How To Overcome Your Fear of Selling
I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling. Whether it is because they
The Critical Role That Branding Plays In Your Fashion Business
According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
What You Don’t Know About Sales May Hurt Your Fashion Business
A lot of emerging designers are very creative but have no clue about sales. They work really hard on their brand and their product but they are so
5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do. There was a time when you just showed up and you could book business. That is
5 Things You Should Do Every Week To Grow Your Fashion Business
Consistent good habits and routines are pure gold in your life. Like working out 3 times a week or drinking 60 ounces of water a day. These habits
Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we
Snap Your Brand Into Success
Who would imagine that a ten second video is all a potential customer needs to decide to shop your business? Snapchat has been one of the top
Do Companies Really Mean It When They Say They Are Committed to Excellent Service
I really like the success guru Darren Hardy, author of the Compound Effect. Or at least I did. I bought a program of his that I though seemed
Decrease Automation, Increase Retail Customer Satisfaction
I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to
