Running a tight ship in your business is paramount to being successful. The devil is in the details. By letting the details fall by the wayside you will
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The Importance of Building Your Email List For Your Fashion Brand
Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when
20 Do’s and Don’ts of Branding Your Fashion Company
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to
5 Traits of a Successful Entrepreneur
Successful entrepreneurs have certain traits in common. If you don’t have them, don’t despair. You can always develop them. 5 traits of a successful entrepreneur are as follows:
What Is a Marketing Calendar And Why Is It Important?
A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to
5 Questions To Ask When Hiring a Fashion Sales Rep
Hiring the right fashion sales reps can make the difference between success and little to no business booked. Like hiring anyone there is a right way and
Why Google Analytics Is Important For Your Fashion Business
When I first speak to a new client I find that they don’t always have Google Analytics set up. And if they do they rarely look at
Why A Soft Launch For Your Fashion Brand
I launched and ran the Jessica Simpson Outerwear line for 6 years. The first year I was in business was the second year Jessica Simpson was in
Never Underestimate the Power of Offline Marketing
Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an
Fashion Business Start Ups-Tip Number 11
Fashion business startups business tip number 11 – Fully develop your brand concept. This one is kind of obvious. Unfortunately it is not always done properly before an
