You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
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Creating The Brand Experience For a Fashion Company
In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this
My Fashion Marketing Super Power!
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
How Long Does It Take To Create Buzz For Your Fashion Collection?
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
Structure and Systems: Running a Tight Ship
Running a tight ship in your business is paramount to being successful. The devil is in the details. By letting the details fall by the wayside you will
20 Do’s and Don’ts of Branding Your Fashion Company
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to
Never Underestimate the Power of Offline Marketing
Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an
Fashion Business Start Ups – Tip Number Nine
Fashion business start up — tip number nine, treat your employees like gold. I try to write about things that come up in my day to day consulting
Fashion Business Start Ups – Tip Number Eight
Tip number eight – Make sure you messaging is consistent across all channels. Have you ever seen a TV ad and you knew who the company was even
What You Need To Know About The Fashion Industry Today
The most important thing you need to know about the fashion industry today is how important branding is. Branding is the practice of creating a name, symbol or design
