5 Questions To Ask When Hiring a Fashion Sales Rep

Hiring the right fashion sales reps can make the difference between success and little to no business booked.   Like hiring anyone there is a right way and

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Using Bloggers To Promote Your Brand

Using bloggers to promote your brand is a relatively inexpensive way to get your message out.  According to Technorati, blogs rank among the top five “most trustworthy” sources

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Why a Fashion Startup Venture Needs a Business Plan

It’s true not everyone puts together a business plan before they start a business. I have a good friend who is also a very successful businesswomen and she

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Why Google Analytics Is Important For Your Fashion Business

  When I first speak to a new client I find that they don’t always have Google Analytics set up.  And if they do they rarely look at

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Why A Soft Launch For Your Fashion Brand

  I launched and ran the Jessica Simpson Outerwear line for 6 years.  The first year I was in business was the second year  Jessica Simpson was in

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Never Underestimate the Power of Offline Marketing

Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an

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Fashion Business Start Ups-Tip Number 11

Fashion business startups business tip number 11 – Fully develop your brand concept. This one is kind of obvious.  Unfortunately it is not always done properly before an

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Fashion Business Start Ups-Tip Number 10

Fashion Business Start Ups – Tip number 10 – The importance of cash flow. What is ‘Cash Flow’? According to Investopedia.com “Cash flow is the net amount of cash

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Fashion Business Start Ups – Tip Number Nine

Fashion business start up — tip number nine, treat your employees like gold. I try to write about things that come up in my day to day consulting

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Improve Your Time Management Skills And Your Business Will Grow

Improving your time management skills will make big improvements  to the growth of your business.  It is the difference in being productive and not. Remember the 20/80 rule. Which

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