I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling. Whether it is because they
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The Critical Role That Branding Plays In Your Fashion Business
According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
6 Mistakes Great Leaders Never Make
Everyone makes mistakes. Even the greatest leaders ever make them. But, great leaders don’t hide their mistakes or blame them on someone else. Nor do they run from
5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do. There was a time when you just showed up and you could book business. That is
5 Things You Should Do Every Week To Grow Your Fashion Business
Consistent good habits and routines are pure gold in your life. Like working out 3 times a week or drinking 60 ounces of water a day. These habits
Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we
10 Myths About The Fashion Industry
I have been in the fashion industry more years then I want to admit (I also don’t want to tell you how old I am). Through the years
Make Over Your Fashion Business in Four Steps
In the fashion world, we all love a makeover. Sometimes, our business deserves the same treatment. Making over your business could be an option if the current
The Importance of Staying True To Your Brand
As a consultant in the fashion industry I meet many emerging designers. The first question I ask when I speak to them is “who is your customer?” They
Kate Spade Bought Out By Coach
It’s time to start making our holiday wish list and every woman has put a designer purse at the top of that list. One of our favorite
