Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when
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5 Tips For Selling Your Fashion Brand To Retailers
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject
5 Questions To Ask When Hiring a Fashion Sales Rep
Hiring the right fashion sales reps can make the difference between success and little to no business booked. Like hiring anyone there is a right way and
Why a Fashion Startup Venture Needs a Business Plan
It’s true not everyone puts together a business plan before they start a business. I have a good friend who is also a very successful businesswomen and she
Why Google Analytics Is Important For Your Fashion Business
When I first speak to a new client I find that they don’t always have Google Analytics set up. And if they do they rarely look at
Why A Soft Launch For Your Fashion Brand
I launched and ran the Jessica Simpson Outerwear line for 6 years. The first year I was in business was the second year Jessica Simpson was in
Fashion Business Start Ups-Tip Number 11
Fashion business startups business tip number 11 – Fully develop your brand concept. This one is kind of obvious. Unfortunately it is not always done properly before an
Fashion Business Start Ups-Tip Number Six
Tip number 6 – Create a brand for your company. Whatever your business is, from shoes to lingerie, you must work consistently and often on branding. These days
Fashion Business Start Ups – Tip Number Five
When I speak to a potential client I always ask, “Who is your customer?” Mostly they do not know, or they say everyone is my customer. Bad answer.
Fashion Business Start Ups-Tip Number Four
Fashion business tip number 4 – make sure you have enough start up funds to last you through you first few years. According to Equity Net the definition