Coaching Salespeople

Coaching sales people is very different from managing them or training them.  With training you are using instruction and teaching to make your sales people proficient in selling.  In

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10 Ways To Build Brand Loyalty With Your Store Buyers

You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy.  It is much easier to keep a customer that you already have

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What Keeps You Up At Night (In Your Fashion Business)?

I recently asked my audience what keeps them up at night in their fashion business.  The overwhelming answer was sales.  They either didn’t have enough or in some

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5 Steps To Prepare For a Fashion Trade Show

Moda, Magic, Coterie, Project, so many shows and so expensive to do.  There was a time when you just showed up and you could book business.  That is

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5 Things You Should Do Every Week To Grow Your Fashion Business

Consistent good habits and routines are pure gold in your life.  Like working out 3 times a week or drinking 60 ounces of water a day.  These habits

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BJ Wilson, Can She Rescue Your Retail Business?

BJ Wilson and Company, a professional wardrobe-consulting firm, started up in Fort Worth, Texas, in 1983. The company also offers services in personal styling, special event styling, personal

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Is Your Sales Team Up to Snuff?

Let me start with a truth that needs to be said: Sales is a really tough job. Most people think they aren’t suited for it. They believe you

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10 Tops Tips For A Successful Fashion Trade Show

I have been to countless fashion trade shows and on both sides of the table.  I have observed many companies doing it right.   Unfortunately most do not do

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10 Tips From Some of The Worlds Top Salespeople

I love quotes!  Nuggets of information that are very inspiring.  Here are 10 tips from some of the worlds top salespeople.  Some of whom you already know. I

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10 Traits of a Top Fashion Industry Salesperson

  I find that people still believe that being a top salesperson means you need to be cut-throat or at the very least super aggressive.  In fact many

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