Sometimes it’s hard not to get discouraged. Deliveries are delayed, samples come in wrong, stores are late making payment. Believe me, I know that sometimes things happen in
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Coaching Salespeople
Coaching sales people is very different from managing them or training them. With training you are using instruction and teaching to make your sales people proficient in selling. In
Why Telling Your Story Is Important For Your Fashion Business
Telling your story is important for your fashion business. Once I was at a trade show one day shopping for product to sell in my shoe and accessory
Sweet Spots – How to Decide The Price Level of Your Fashion Line and Succeed
How will you decide the price level of your fashion line? This is a major question to answer when you first start your fashion line. It is the
10 Ways To Build Brand Loyalty With Your Store Buyers
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
Should New Fashion Brands Do Trade Shows
Should new fashion brands do trade shows? There is a lot of conversation about whether trade shows are still relevant. We know that traffic is down and
5 Things To Look For When Hiring An Independent Fashion Sales Rep
What are the 5 Things To Look For When Hiring An Independent Fashion Sales Rep? A good fashion sales rep can make a big difference in your
Creating The Brand Experience For a Fashion Company
In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this
My Fashion Marketing Super Power!
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
How Long Does It Take To Create Buzz For Your Fashion Collection?
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
