Telling your story is important for your fashion business. Once I was at a trade show one day shopping for product to sell in my shoe and accessory
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Sweet Spots – How to Decide The Price Level of Your Fashion Line and Succeed
How will you decide the price level of your fashion line? This is a major question to answer when you first start your fashion line. It is the
10 Ways To Build Brand Loyalty With Your Store Buyers
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
Should New Fashion Brands Do Trade Shows
Should new fashion brands do trade shows? There is a lot of conversation about whether trade shows are still relevant. We know that traffic is down and
5 Things To Look For When Hiring An Independent Fashion Sales Rep
What are the 5 Things To Look For When Hiring An Independent Fashion Sales Rep? A good fashion sales rep can make a big difference in your
Creating The Brand Experience For a Fashion Company
In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this
My Fashion Marketing Super Power!
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
How Long Does It Take To Create Buzz For Your Fashion Collection?
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
How much is too much? How to Establish Your Retail Pricing.
Establishing your retail pricing effectively is a key part of the retail success of you collection. So how do you decide what the suggested retails (MSRP –
Concentrating On High Value Activities
What do I mean when I say, concentrating on high value activities? Entrepreneurs have some bad habits. They know that they have to work hard. Yet sometimes
