Many of my subscribers have fashion businesses. However there are a few that just have a dream. They always wanted to be in the industry but for some
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Many of my subscribers have fashion businesses. However there are a few that just have a dream. They always wanted to be in the industry but for some
You’ve dreamed of being in the fashion business your whole life. But, things happen and you never did it. Maybe your parents talked you out of it and
Managing finances in our business has its special challenges. One of the biggest is money comes in at certain times of the year and goes out at different
Fashion Entrepreneurs are a special breed. They tend to think creatively, they thrive on chaos, they have total faith in their products. And chances are they haven’t had
Sales is the lifeblood of our industry. No order… no income…no business. You work hard to create a fabulous line, your prices are right, you sent emails announcing
The most important thing you need to know about the fashion industry today is how important branding is. Branding is the practice of creating a name, symbol or design
For those who read my blogs you know I speak to potential clients all the time. Most of my blog ideas come from real issues that my clients
Many emerging designers contact me after a couple of years into their businesses. They start their businesses and then realize there is a lot they don’t know and
I spoke with a new client today. She was feeling very overwhelmed by all she knew she had to do to start and run her business. Part of
Great fashion branding makes your collection more desirable to your audience. People have their go to brands that they like and seek them out when ready to shop.