Why Google Analytics Is Important For Your Fashion Business

  When I first speak to a new client I find that they don’t always have Google Analytics set up.  And if they do they rarely look at

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Never Underestimate the Power of Offline Marketing

Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an

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Fashion Business Start Ups-Tip Number 11

Fashion business startups business tip number 11 – Fully develop your brand concept. This one is kind of obvious.  Unfortunately it is not always done properly before an

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Fashion Business Start Ups – Tip Number Eight

Tip number eight – Make sure you messaging is consistent across all channels.  Have you ever seen a TV ad and you knew who the company was even

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Starting a Clothing Brand? Here’s What To Do.

Starting a clothing brand is not for the fainthearted.  There is much to do especially when you consider that you have no structure to  begin with and you

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Fashion Business Start Ups – Tip Number Seven

Tip number seven – It’s all in the photograph.  As all successful catalog and online fashion business owners know the photo can make or break the sale.  You

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Death By Trade Show?

This article was written by my guest blogger Anton Dell. Earlier this month came the news that Swiss watch giant Swatch Group would no longer be taking part

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Why you should aways do a competitive analysis for your brand.

According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of

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Fashion Business Start Ups-Tip Number Two

This weeks tip for fashion business owners is: Focus! Focus! Focus! This is part of all my conversations with my clients.  Many entrepreneurs have what I call the

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Do You Feel Stuck In Your Fashion Business?

I speak to a lot of business owners.  They start out gung ho and ready to conquer the world.  But after a year or two they aren’t getting

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