What do I do now? This is the refrain being said all over the world, especially in the fashion industry. The Corona virus is hitting us hard. With many businesses
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Can a Business Be Both A Wholesaler And A Retailer
Can a business be both a wholesaler and a retailer? Well, yeah! In fact I recommend it. There are pros and cons to each but doing them together
The Secret of Selling Without Feeling Sleazy
I find most new fashion entrepreneurs are afraid of selling. They feel selling is sleazy. So much so that they spend lots of time working on their
Coaching Salespeople
Coaching sales people is very different from managing them or training them. With training you are using instruction and teaching to make your sales people proficient in selling. In
My Fashion Marketing Super Power!
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
The Importance of Building Your Email List For Your Fashion Brand
Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when
What Is a Marketing Calendar And Why Is It Important?
A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to
Never Underestimate the Power of Offline Marketing
Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an
Death By Trade Show?
This article was written by my guest blogger Anton Dell. Earlier this month came the news that Swiss watch giant Swatch Group would no longer be taking part
How To Get Quality Sales Reps For Your Fashion Business
One of the biggest issues facing fashion brands today is sales! Or lack there of. Most fashion entrepreneurs are creative but do not have the skill set