Telling your story is important for your fashion business. Once I was at a trade show one day shopping for product to sell in my shoe and accessory
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Creating The Brand Experience For a Fashion Company
In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this
How Long Does It Take To Create Buzz For Your Fashion Collection?
Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection. Well, that is almost
The Importance of Building Your Email List For Your Fashion Brand
Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for your email address when
20 Do’s and Don’ts of Branding Your Fashion Company
A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do not leave anything to
What Is a Marketing Calendar And Why Is It Important?
A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion companies use them to
5 Tips For Selling Your Fashion Brand To Retailers
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject
Why Google Analytics Is Important For Your Fashion Business
When I first speak to a new client I find that they don’t always have Google Analytics set up. And if they do they rarely look at
Fashion Business Start Ups – Tip Number Seven
Tip number seven – It’s all in the photograph. As all successful catalog and online fashion business owners know the photo can make or break the sale. You
5 Ways To Increase Traffic To Your Site
One of the big concerns for my clients has been building traffic to their website. Either they are just starting out or do not know where to begin.