5 Things To Look For When Hiring An Independent Fashion Sales Rep

  What are the 5 Things To Look For When Hiring An Independent Fashion Sales Rep?  A good fashion sales rep can make a big difference in your

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Creating The Brand Experience For a Fashion Company

  In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience.  In this

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My Fashion Marketing Super Power!

Yesterday I was at a sales meeting for one of my clients.  The sales rep and I discussed increasing sales for this brand.  The brand sold great stores

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How Long Does It Take To Create Buzz For Your Fashion Collection?

  Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection.  Well, that is almost

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The Importance of Building Your Email List For Your Fashion Brand

Is it important to build your email list?  Well, yeah!  Why do you think all the online retailers have a sign-in box asking for your email address when

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20 Do’s and Don’ts of Branding Your Fashion Company

  A brand is not just a website, business card, logo, or tag line.  It is the sum of your customers experience.  So do not leave anything to

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What Is a Marketing Calendar And Why Is It Important?

  A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when.  Many major fashion companies use them to

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5 Tips For Selling Your Fashion Brand To Retailers

  I know, I know, selling is scary.  Will the customer like your product?  Will you seem too pushy?  Will you not push enough?  What if they reject

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Using Bloggers To Promote Your Brand

Using bloggers to promote your brand is a relatively inexpensive way to get your message out.  According to Technorati, blogs rank among the top five “most trustworthy” sources

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Why Google Analytics Is Important For Your Fashion Business

  When I first speak to a new client I find that they don’t always have Google Analytics set up.  And if they do they rarely look at

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